Foundations of advertising: Theory and practice (Record no. 1595)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00355nam a2200121Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | CHU-F4 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chunawalla, S A |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of advertising: Theory and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Himalaya Publishing House, Bombay |
| Year of publication | 2000 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media,Advertising,public relation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MEDIA STUDIES | St. Joseph College of Communication Library | St. Joseph College of Communication Library | General Stacks | 10/08/2020 | 659 CHU-F4 | 00274 | Books |