Consumer behaviour (Record no. 4787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00335nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789389538052 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | MOT-C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mothersbaugh, David L |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 929 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | commerce,management,marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | St. Joseph College of Communication Library | St. Joseph College of Communication Library | General Stacks | 17/08/2021 | 795.00 | 658,8342 MOT-C | 04783 | Books | ||||
| COMMERCE | St. Joseph College of Communication Library | St. Joseph College of Communication Library | General Stacks | 17/08/2021 | 795.00 | 658,8342 MOT-C | 04784 | Books |