Consumer behaviour (Record no. 4802)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00343nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070473812 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | LOU-C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Loudon, David L |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill |
| Year of publication | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 788 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Commerce,Marketing management,business,sales |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | St. Joseph College of Communication Library | St. Joseph College of Communication Library | General Stacks | 17/08/2021 | 925.00 | 658.8342 LOU-C | 04817 | Books |