Public Relations and Advertising : From an Integrated Marketing Perspectives (Record no. 7060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00331nam a22001097a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | MAM/P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mammayil,Ramachandran |
| 245 ## - TITLE STATEMENT | |
| Title | Public Relations and Advertising : From an Integrated Marketing Perspectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kerala Media Academy |
| Year of publication | 2016 |
| Place of publication | Cochin |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media,Advertising,public relation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MEDIA STUDIES | St. Joseph College of Communication Library | St. Joseph College of Communication Library | General Stacks | 28/05/2022 | 163.00 | 659 MAM/P | 06984 | Books |