Advertising and promotion : an integrated marketing communications perspective

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Material type: Text

TextPublication details: New Delhi Tata Mc Graw Hill 2003Edition: 6thDescription: 778pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	St. Joseph College of Communication Library General Stacks	MEDIA STUDIES	659.1 BEL/A (Browse shelf(Opens below))	Available		09795

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659 VIL-P Parasyam (m)	659 WEL-A3 Advertising: Principles & practice	659.1 AGA-A Advertising and publicity	659.1 BEL/A Advertising and promotion : an integrated marketing communications perspective	659.1 BOV-A Advertising Excellence	659.1 PUT/A Advertising	659.1 SON-A Advertising	Next

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