TY  - BOOK
AU  - Dayal, Manoj
TI  - Media metrics : an introduction to quantitative research in mass communication
SN  - 9789386062161
U1  - 302.230727 
PY  - 2017///
CY  - London
PB  - Sage Publiaction
KW  - Social science
KW  - Social interaction
KW  - Media (mass communication)
ER  -