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Advertising and publicity by
Material type: Text Text
Publication details: Prateeksha Publications, Jaipur 2009
Availability: Items available for loan: St. Joseph College of Communication Library (1)Location, call number: General Stacks 659.1 AGA-A.

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2.
Introduction to advertising : Understanding and managing the advertising process by
Material type: Text Text
Publication details: Newyork Routledge 2021
Availability: Items available for reference: St. Joseph College of Communication Library: Not for loan (1)Location, call number: Animation and Design Department 659.1 MOG/I.

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3.
Advertising and promotion : an integrated marketing communications perspective by
Edition: 6th
Material type: Text Text
Publication details: New Delhi Tata Mc Graw Hill 2003
Availability: Items available for loan: St. Joseph College of Communication Library (1)Location, call number: General Stacks 659.1 BEL/A.

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