000 00320nam a2200121Ia 4500
008 200809s9999 xx 000 0 und d
082 _a659.1
_bBOV-A
100 _aBovee,Courtland L et al
245 _aAdvertising Excellence
260 _bMcGraw-Hill Book Co., New York
_c1995
650 _aMedia,Advertising
942 _cBK
999 _c1603
_d1603